Welcome to EUC Forum!

The new community for End User Computing in the UK

Upcoming Events

18th June - Summer Meeting, Liverpool

November 2024 - Winter meeting, London

The new home for the UK AVD & UK Citrix User Groups

The home of end user computing topics and presentations, all are welcome to join a fun and friendly event with an open forum for listening and learning. Events are organised by the community, for the community. Speaking sessions are openly contributed by community members to share individual experience and knowledge. Previously, the UK AVD User Group and UK Citrix User Group focused on specific areas of EUC but as the EUC Forum we have come together to deliver a much broader and rich platform to discuss all things EUC.

UK AVD user group

The UK AVD User Group has been running monthly online meetings since August 2020 and in December 2021 added in-person meetings too. The community has grown rapidly and is one of the most active AVD User Groups in the world.

UK Citrix User group

The Citrix User Group is completely independent of Citrix and is one one the most well-established user groups in the world. It has been running for 10 years and has a large community of attendees with vast collective experience to share.

So what’s changed?

We’ve made a few changes to the content, format and frequency of meetings, but retaining all the elements that you’ve told us you like from the past.

The Steering Group


Vendor agnostic content

When we started the UK Citrix User group over a decade ago, there was only really one dominant player in the EUC space – Citrix. These days, the world of EUC is much broader with new vendors and start-ups breaking new ground. Bigger players like Microsoft are also delivering innovation in the EUC space. Going forward we’ll be delivering much more diverse content and will be accepting sponsorship from an expanded range of vendors related to EUC.


Three in-person meetings

COVID had a big impact on how people work, and thus how they attend events. We saw a big drop in attendance at in-person meetings, even after COVID restrictions were lifted. People work from home a lot more, and aren’t always looking to an event to give them a break from the office. As such we’ve moved from four to three main events per year, two in London, one elsewhere.


More networking opportunities

If there’s one thing COVID has taught us, it’s that people miss the connection of meeting in-person and making new friends and connections. We’ll be organising some networking-only events in-between our regular in-person meetings to build the EUC community and help share knowledge.


New sponsorship opportunities

Now we’re vendor agnostic this will remove the restriction of any Citrix competitors unable to be sponsors. If you’re a vendor in the EUC space, do drop us a line for our 2024 brochure.

Features you know and love

100% free to attend

No changes to any previous structures. Register and attend an event in the events page.

Community-led content

Staying with the format being from the community for the community, bring-your-own-session (byos) is staying around. Expect the same great community content you are familiar with.

Industry expert speakers

EUC is a popular subject with a large community ethos of sharing knowledge, just take a look at some of our agendas to spot some familiar names with some great topics.

Vendor engagement

Sponsors are always available at events to talk about their solutions and how they may be able to help you along your EUC journey.

Join the UK’s largest EUC community

All members of EUCForum are encouraged to participate and network as much as possible, come along and join an event full of like minded individuals. Whether you are looking for a face to face or a remote event; there will be something to suit you and your schedule.




events since 2010

What to expect at our events

The general event format follows 4-5 sessions at 30-45 minutes with highly experienced individuals working in the EUC space. In-between these sessions we allow sponsors to present shorter session about their products and network with our peers over coffee and lunch.

Previous Topics include: Citrix, XenApp, Microsoft AVD, Automation, Security, Application Deployment, Troubleshooting, PowerShell – all related to the EUC Space.

Smart Presenters

Presenters from all over the world including many MVPs, CTPs and CTAs


Get to know other people working in the field of EUC. Ask your problems to the experts, share you views and experience with the wider community.

Free to attend

Our meetings are always free to attend thanks to the kind support of our sponsors

Thank you to our sponsors

Our meetings are always free to attend for members because of the kind support of our sponsor community. Our 2024 sponsors are below – you can meet them at our in-person meetings


We have over 1,500 end-users in the EUC industry on our database, and our in-person meetings attract up to 150 people. Our sponsors get direct access via email mailshots, sessions and booths at our meetings

Interested in reaching over 1,500 end users in the EUC community?

Our steering group

The EUC Forum is run by a steering group of volunteers working in the industry

Neil Spellings
Independent consultant
Jim Moyle
Senior program Manager, Microsoft
Neil Mcloughlin
Field CTo
Shabaz Darr
Leee Jeffries
Independent consultant

James Rankin
Independent consultant
Nigel Woods
Technical sales director
Chris Marks
PRincipal OutBOund Product Manager,

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